Designing a Professional Logo Design

A professional trademark is the one that is used for representing the image of a corporation. It is used for preparing the design and creating a graphic symbol for an enterprise in an impressive manner possible.

A marketer can make use of a variety of tools and techniques in order to create an impressive trademark. An organization can easily make use of these techniques to design a custom logo. This trademark should be customized according to a person's needs and requirements. A person can easily communicate the message of an enterprise or the nature of business through the designing of an attractive graphic symbol.

There are many marketers who hire logo design studio or services to get a professional logo design created for their symbol. A person can easily make a corporate image with the help of the professional services. These companies have a team of experts that can easily and smoothly design the product or service of an organization.

These experts conduct research first before deciding on any design or pattern of a corporate image. Once the research is conducted and the professionals get to know about the enterprise, its nature of business or philosophy, the design elements are suggested. A complete session or meeting is organized on your project for selecting the designs and patterns for creating a corporate logo. Then selection of designs and patterns are taken into account. The designs, layouts, lines, alignments, colors, shapes, symbols are organized and selected so that they best reflect or represent the image of an organization. Through these visual elements a marketer can also communicate the message of an enterprise to the target audiences. If these elements are selected and designed carefully, the team of experts can prepare a design that is best to look at and it is the most legible one.

Logo Design A Visual Image

Every business must have an outstanding logo for their organization simply because every business is actually unique in its own way and the same spirit should be exuded when it comes to possessing a logo design chicago of a business.

Every business begins with a goal to accomplish something distinctive to its expected audience and once the basic objective is actually understood it provides sufficient scope to present the same principle in a visual form.Each and every business offers a distinctive goal, a unique strategy that helps them to display the difference through the service or over the products.

A stroll around several businesses can inform us exactly how these kinds of logos are working. Occasionally many of us face a few logos which happens to be extremely well designed, they’ve been so properly designed that they precisely express the image belonging to the business in its right spirit. Indeed they offer the business in its right point of view. As soon as we come face to face towards the logos there is a impression of inviting sensation that envelops the intended audience mind.

As soon as we come face to face to the logos you will find there’s perception of welcoming sense that envelops the intended audience mind. And when this experience is generated within the mind of intended audience it must be understood the logo has to a great extent enthused the crowd. This kind of impact is for sure going to be useful for the business because the effect stays long in the minds of its audience.

Precisely what plays in the minds of the audience as soon as they notice a handful of well recognized and widely recognized logos like Nike and McDonald’s, there exists a sense of bonding that connotes in the minds of their customers. Logos that are good, fetches instant recognition for the business and this can lead to longer lasting bond with the organizations. Renowned logo design have helped bring business overwhelming acceptance, quick acknowledgement, a unique corporate identity.

What You Must Know About Typeface Design

In the past few years, attitudes toward typeface design have changed significantly. The latest generations have grown up using computers, which now considerably influence all design decisions. The point of the matter is that typeface design is an ever-changing concept with new innovations being introduced regularly, and here are the top points to consider when it comes to cutting edge typography:

1. History:

   Even if modern typeface designers are not all conscious of typeface history, topography as we know it today has still been developed and built on topography of the past. This wide history has given birth to much of the typeface design that we commonly use, meaning that it is important not to throw out the old with the new.

2. Improve upon Design:

   Ideas in topography are just that: ideas. Typeface design needs to be critiqued, shaped, and developed to improve upon its original form. Even within a wider range of typeface design, it is important that users and designers are aware of how the typeface will look when printed, used online, or on different styles of paper.

3. Learn Scale:

   One of the greatest skills that a typeface designer can possess is understanding how to scale shapes at a particular size where they will still look suitable when reproduced larger or smaller. Typeface designers have an eye for detail in that they can assess an entire page or paragraph of text to influence their overall design choices.

4. Use Tools:

   Typeface design is influenced and shaped by writing tools, including graffiti, handwritten signs, and public lettering. In these instances, the typeface designer must be constantly aware of his or her surroundings to garner everything they can from their environment to influence their design.

The significance of a Custom Logo Design for the Company

Logos are supposed to be the face of a company no matter whether it’s a small one or a multinational giant. Today, having a business logo is an absolute must even for those conservative brick and mortar businesses which have only recently branched out into online marketing. So if you want to have a marked presence in the market you need to get some custom logo designs made by a expert logo designer so you can choose the one that best meets your requirements. A logo design should bring out the lot that the company stands for and markets.

Before you choose a design firm to produce the logos for you, check you experience their portfolio of many a logo-design that they have made for their clients whether it is for businesses, association or community groups. Their custom logo design works will give you a fair thought of what they are talented of and where your logos will stand.

Since businesses which have a presence online are doing well, you may want to change your logo so that it is best for the web. Not all logos look good just as they are on websites. Before you get any custom logo design works for your company you must be able to answer definite inquiry that the design company may have for you.

A quality designer will ask you what exactly it is that you hope to Conway you massage through your logo design to the viewers. So you need to be able to tell them what your company does and what it symbolize. Good logo designs should be agreeable aesthetically, should be unforgettable so that your customers can keep in mind your products from the logo or spot them easily and of course they should be suitable to your country or region.

When you ask for design firm to offer you with some logo designs you can show them some other company's logos that you like. You can inform the designer if you favor a certain color or font. You can also provide illustrations of different layouts if you so wish. Or the designer will give you with the different kinds of options that you have. Also, you can go throughout their portfolio and see what demands to you so that they can work in that direction.

When you are in the process of getting your custom logo design completed, make sure you tell your designer how the logo will be used. Whether it will be displayed on a billboard or put up on a website. There are some design parameters to be followed regarding placements and use as well. Not many logo designs will survive the switch from print to web; so you need to express your obligation to the design company right at the beginning.

Rebranding Takes More Than Redesigning Your Logo

What many savvy marketers have realized is that a brand must often evolve to stay relevant in the market. In the same way, rebranding may benefit your company greatly to reintroduce your products and services to your existing demographic and new customer bases. However, there is more to rebranding than simply creating a new logo.

Here are some of the top mistakes to avoid when rebranding your company:

1. Focusing too much on the logo. Rebranding is much more than creating a new logo, and it encompasses the customer’s experience and perception of the company as a whole. This means making changes online, in the retail atmosphere, and in customer service.
2. Not having a plan. When you are rebranding your company, you absolutely must have a plan. This will help you to clearly navigate through all of the changes that need to be made in the presentation of the company, including whether or not you need to change your target demographic, budget, website, and marketing campaign.
3. Not staying relevant. If you are focusing too much on the history of your company, your rebranding may not be a success. You must analyze your target market and have an eye open for any new demographic that could be interested in your product or service.
4. Not understanding your customer base. When rebranding, you need to take a clear look at who is buying your products. This may mean having secret shoppers visit your website or call your customer service to find out how the customer is really treated. This can help you to make relevant changes from that objective point of view to reintroduce your company to the market.

8 logo design ideas to get your creative juices flowing!

For all those who think only writers can experience a block, here’s some news for you; logo designers experience that period of complete blankness too. It’s when their mind is void of anything even remotely creative and they dread that they’ve lost that touch they used to have. With confidence running low and being on the verge of a nervous breakdown, even a little idea, a spark of inspiration can get you going. Here, we present to you 8 most basic ideas that’ll prevent you from becoming a nervous wreck next time you run short of your own ones:

1. Paper it all out

In this age of cutting-edge technology, the concept of jotting down ideas and thoughts on paper has become obsolete for many, though some people are still holding on to it. The best way to get your creative senses going, in my humble opinion, is to put it all out on paper. From random thoughts to doodles and rough sketches for the logo design, you can sort everything out in your notebook. So, be BFFs with your pen and paper for the entire duration of the logo design process.

2. Look out for inspirations

Even a miniscule amount of inspiration can do wonders for your logo design. Keep your eyes and mind open at all times, stay on the lookout for anything and everything as even a crumpled can of soda can generate a million ideas if you’re creative enough. Think ‘creative’. Go through the works of famous artists and designers but keep one thing in mind; don’t ever confuse INSPIRATION with PLAGIARISM.

3. Consult and discuss, throw around ideas, brainstorm

Who doesn’t want to hog the entire limelight alone? But when you’re stuck in the middle of nowhere, one-man glory is not something to remain bent upon. If, say, you have a couple of vague ideas and concepts for the logo design but you don’t seem to go anywhere further, involve friends, family, colleagues etc, show them your ideas, find out what they think about them. While your brain might be drained out, theirs could be full of fresh ideas.

4. Keep your target audience in mind

Demographics matter a lot. If you know who the people you’re targeting are, you can do an analysis of what works best with that audience. That analysis, in itself, will give you some idea of what your logo should be like.

5. Think out of the box

Try to think differently than your competitors. A quick overview of how others carry out the work of logo designing would help you distinguish your logo from theirs.

6. Associate your business with stuff around you

Think of ‘Association’ as a game; find out the goals and objectives of the company whose logo you’re designing, get to know what the business stands for and associate it all with things around you like colors, shapes, places etc. This technique almost always generates 100% results.

7. Maintain a futuristic approach

While designing a logo, try to incorporate futuristic elements as well so that the logo doesn’t require revamping after every few years, or worse, fades into oblivion. Keep your design flexible; portraying your current business position along with where you think you’ll stand after some years.

8. Make use of the slogan

The company’s slogan can provide you with ample amounts of inspiration and ideas for the logo design. If you have the slogan, you’ll be done with the logo in no time. ‘Association’, here, plays a key role.

The Biggest Branding Mistakes You Can Make

Branding is not always as simple as it seems, and it is important to avoid detrimental mistakes that could negate the work that you have done in promoting your company.

Below are the top branding mistakes to avoid to ensure your success in the marketing of your business:

1. I don’t need a brand. If you think that you have a wonderful product that will promote itself, think again. Branding is highly necessary because customers want a company that they can trust with any type of product that they purchase.

2. Make a difference. If you don’t differentiate your brand and company from your competitors on the market, neither will potential customers. There are truly many competing companies within any niche market, so you must brand your company to set yourself apart.

3. Don’t lie. Customers want a company that they can trust, so if you get caught in a lie, that bad news will travel fast. This can result in negative reviews and press online, which will affect your branding for the worse.

4. Avoid a cheap website. Your website makes a serious impression on your customer base, so you want a professional and quality website to impress all of your visitors. If customers don’t like what they see when they enter your website, they will simply leave and go to your competitor’s site within a few seconds.

5. Understand your customer base. If you don’t understand the demographic that you are branding to, you may be missing the target altogether. You need to understand who your customers are, what they are looking for, and how you can deliver your product to them.

Future of a designer - a discussion

I would like to enter a discussion into something I feel rather strongly about, so if you have time, grab a coffee and drop your two pennyworth into the mix. I would be dearly interested to read fellow designers thoughts on this matter.
How about the changing role of what was once loosely considered a graphic design profession. It is well documented that Graphic design has undergone massive changes for such a young profession, however the role of a graphic designer was always considered a magical art, from the design of the page elements to the visual communication as a whole for the product. A number of things have radically changed this role in the last 20 years, changed it to such an extent that unless the designers feel they "get with the times" spending years learning new software, new media and how to implement their ideas in this new media, they will become extinct.
This is reflected in the myriad of ways design is now taught at universities and the fact that less emphasis is put on the design theory and is more of a technological nature for cross platform implementation.

With the exponential increase in cross media platforms I now believe that the role of the graphic design has become compartmentalized into a much larger system of work using various methods and software to apply visual communication to a campaign/product. In effect original perceived role of a graphic designer only hangs by a thread in the form of certain print media.

It is also my belief that the essence of what is considered "good design" is becoming a forgotten art due to the fact that there are so many disciplines to learn for a design workflow now that you cannot possibly be expert in all and therefore creativity within this new framework shall suffer as a result. This produces "the jacks of all trades". We've all seen them.

Designers have been part of this problem for refusing to become involved with this new emerging process, mostly shunning it and criticizing its ethics and values in favors of their own insular and now gasping art. By not jumping on board and joining the "team", they have cut themselves off in their insular nature, more importantly they have allowed the new design to become a Frankenstein's monster. Spec work is an example of this. An Aberration in eye of the designer. "Do my logo for 10 dollars competition", winners will have a chance to show our logo in their portfolio. My goodness if we ever needed proof design is a dying art then this is it!

The graphic designers tradition role of visual communication is now only a concept that is spread across multimedia systems, the idea (the concept) is the initial phase of the process and no matter how much they want to see the design process through they simply cannot understand all of the phases involved to such an extent where control is warranted. In effect they will produce the blueprint but not necessarily control the outcome. This is how successful design businesses' will survive now, but beware the jack of all trades who considers himself a designer, this guy will produce media from start to finish for a pittance, without much thought and the implementation of "sparkly" 3d motion graphics for your product. Using templates and pre-produced body-parts they will construct a monster for the business that will probably end in a law suit. This is the type of design we are up against now, which is why we need to work closer together and be disciplined in what we do, we have more choices to make and we need to stick with our chosen area. Only then can we defeat jack and his minions.

How Do Colors and Symbols Influence Memorable Logo Design?

What does it take to make a memorable logo? Really, what design is necessary to make your company logo literally jump off of the page? Logos are what symbolize the overall brand of a company or product, making customers recognize the brand and become instantly attracted to it.

Some of the most famous logos use a combination of color and symbol to personify their brand.

As the perfect example, we are all familiar with the golden arches of McDonald’s. In essence, it is a bright yellow “M”, making it jump off of the page or print so that people immediately know what it is. You can see in this example that the McDonald’s logo depends largely upon its use of color for its success.

Compare this with other simple logos that do not include color or even wording, such as the Nike symbol. This is a pure symbol in itself in the form of a check mark, yet it gets the job done in creating recognition for this incredibly successful sports brand. Would the McDonald’s logo work in the same way if it was in black and white? Absolutely not.

Color is often the most significant portion of the logo design since it can create psychological responses in its viewers. As an example, red symbolizes energy and movement, while blue offers a state of wisdom and calm. Green can be used to represent luck, money, and nature, and yellow is often used to personify optimism, happiness, and laughter.

Nonetheless, many companies choose a symbol over color since a picture is worth a thousand words. In these cases, a combination of text and images can be used to represent a brand and what type of products or services that they offer. With these ideas in mind, you must ask yourself what you want your signature logo to convey, and whether it requires color, a symbol, or both.

Fashion Logos – what works best for them?

Logos have a language of their own. They allure you with their style and colors, their stylistic fonts twisting and twirling you around their finger, compelling you to give them a shot, to try them out. If not all, then at least some significant portion of a brand’s appeal and success lies in its logo design.Talking about logos of famous fashion houses, they say it all about the brand, the quality they deliver, the clothing line they focus more on, the audience they’re targeting and so on and so forth. Their logos speak a more sophisticated language as they can’t afford to be tacky or go overboard because their logo design defines the quality and kind of clothing, accessories they deal in. Have you ever wondered why you are more inclined towards certain clothing logos? Let me answer that for you.For most of the world famous fashion brands, logo designing is a balancing act; standing out while not being too loud, making use of bold, high-impact colors while maintaining dignity and elegance, choosing subtlety and intricacy over complex, overworked images and design.


The best example of a color balance is the Tommy Hilfiger logo. Though inspired by the red-blue-white combo of the US flag, they’ve given it a whole new identity while presenting a patriotic image at the same time. Then there’s the Givenchy logo; perfect example of a symmetric, sharp design, which in fact is the “G” of ‘Givenchy’ that’s been cleverly rotated to create their logo. It clearly represents the extreme fashion and daring designs this fashion house is famous for.

And finally, who said that a logo cannot just be composed of text? Take a good look at bold letters of GAP. It’s not only clean, clear cut and simple but has the added advantage of never going out of date.
In short, a logo that’s edgy and seductive to fashion lovers of all ages and walks of life is the one that’ll survive the competitive world of fashion; rest of them will eventually have to bite the dust!

8 logo design ideas to get your creative juices flowing!

For all those who think only writers can experience a block, here’s some news for you; logo designers experience that period of complete blankness too. It’s when their mind is void of anything even remotely creative and they dread that they’ve lost that touch they used to have. With confidence running low and being on the verge of a nervous breakdown, even a little idea, a spark of inspiration can get you going. Here, we present to you 8 most basic ideas that’ll prevent you from becoming a nervous wreck next time you run short of your own ones:

1. Paper it all out

In this age of cutting-edge technology, the concept of jotting down ideas and thoughts on paper has become obsolete for many, though some people are still holding on to it. The best way to get your creative senses going, in my humble opinion, is to put it all out on paper. From random thoughts to doodles and rough sketches for the logo design, you can sort everything out in your notebook. So, be BFFs with your pen and paper for the entire duration of the logo design process.

2. Look out for inspirations

Even a miniscule amount of inspiration can do wonders for your logo design. Keep your eyes and mind open at all times, stay on the lookout for anything and everything as even a crumpled can of soda can generate a million ideas if you’re creative enough. Think ‘creative’. Go through the works of famous artists and designers but keep one thing in mind; don’t ever confuse INSPIRATION with PLAGIARISM.

3. Consult and discuss, throw around ideas, brainstorm

Who doesn’t want to hog the entire limelight alone? But when you’re stuck in the middle of nowhere, one-man glory is not something to remain bent upon. If, say, you have a couple of vague ideas and concepts for the logo design but you don’t seem to go anywhere further, involve friends, family, colleagues etc, show them your ideas, find out what they think about them. While your brain might be drained out, theirs could be full of fresh ideas.

4. Keep your target audience in mind

Demographics matter a lot. If you know who the people you’re targeting are, you can do an analysis of what works best with that audience. That analysis, in itself, will give you some idea of what your logo should be like.

5. Think out of the box

Try to think differently than your competitors. A quick overview of how others carry out the work of logo designing would help you distinguish your logo from theirs.

6. Associate your business with stuff around you

Think of ‘Association’ as a game; find out the goals and objectives of the company whose logo you’re designing, get to know what the business stands for and associate it all with things around you like colors, shapes, places etc. This technique almost always generates 100% results.

7. Maintain a futuristic approach

While designing a logo, try to incorporate futuristic elements as well so that the logo doesn’t require revamping after every few years, or worse, fades into oblivion. Keep your design flexible; portraying your current business position along with where you think you’ll stand after some years.

8. Make use of the slogan

The company’s slogan can provide you with ample amounts of inspiration and ideas for the logo design. If you have the slogan, you’ll be done with the logo in no time. ‘Association’, here, plays a key role.

Feel free to share your ideas and thoughts…

The Biggest Branding Mistakes You Can Make

Branding is not always as simple as it seems, and it is important to avoid detrimental mistakes that could negate the work that you have done in promoting your company.

Below are the top branding mistakes to avoid to ensure your success in the marketing of your business:

1. I don’t need a brand. If you think that you have a wonderful product that will promote itself, think again. Branding is highly necessary because customers want a company that they can trust with any type of product that they purchase.

2. Make a difference. If you don’t differentiate your brand and company from your competitors on the market, neither will potential customers. There are truly many competing companies within any niche market, so you must brand your company to set yourself apart.

3. Don’t lie. Customers want a company that they can trust, so if you get caught in a lie, that bad news will travel fast. This can result in negative reviews and press online, which will affect your branding for the worse.

4. Avoid a cheap website. Your website makes a serious impression on your customer base, so you want a professional and quality website to impress all of your visitors. If customers don’t like what they see when they enter your website, they will simply leave and go to your competitor’s site within a few seconds.

5. Understand your customer base. If you don’t understand the demographic that you are branding to, you may be missing the target altogether. You need to understand who your customers are, what they are looking for, and how you can deliver your product to them.

5 Essentials for Creating the Best Business Logo

A business logo is a concise symbol to represent your company or brand. That being said, the best business logo will help your company stand out from your competition, so it must be memorable, impressionable, and most of all, eye-catching.

Here are 5 essential tips to use for creating the most effective business logo:

1. Analyze your company. This is the time to determine your target demographic, and what you want potential clients to come away with after seeing your logo.
2. Make it clear. Using a concise and clear color scheme and font will make an appealing and eye-catching business logo. With that in mind, your logo also needs to pass the test when printed in black and white. Does it look the same? Does it have the same effect? Does your logo look good printed in different sizes?
3. Convey a message. As an example, if your company is eco-friendly or producing green products, you may want the lettering of your logo to be green or have a symbol of the earth in the lettering to help people immediately recognize that you are an environmentally friendly company.
4. Make the logo artwork sharp. It is important to avoid color gradients and drop shadows when creating your business logo. These may look flashy and appealing on the computer, but when they are reproduced on a business card, for example, the effect will be lost. You will have a much more effective business logo without these additions by using a unique and sharp color that will catch attention.
5. State your name clearly. Last of all, your business logo must clearly state your company name so that people can read it. Even if you are substituting images for letters in your business name, make sure that it is still legible to anyone and everyone.

24 Rebranding Takes More Than Redesigning Your Logo

What many savvy marketers have realized is that a brand must often evolve to stay relevant in the market. In the same way, rebranding may benefit your company greatly to reintroduce your products and services to your existing demographic and new customer bases. However, there is more to rebranding than simply creating a new logo.

Here are some of the top mistakes to avoid when rebranding your company:

1. Focusing too much on the logo. Rebranding is much more than creating a new logo, and it encompasses the customer’s experience and perception of the company as a whole. This means making changes online, in the retail atmosphere, and in customer service.

1. Not having a plan. When you are rebranding your company, you absolutely must have a plan. This will help you to clearly navigate through all of the changes that need to be made in the presentation of the company, including whether or not you need to change your target demographic, budget, website, and marketing campaign.

1. Not staying relevant. If you are focusing too much on the history of your company, your rebranding may not be a success. You must analyze your target market and have an eye open for any new demographic that could be interested in your product or service.

1. Not understanding your customer base. When rebranding, you need to take a clear look at who is buying your products. This may mean having secret shoppers visit your website or call your customer service to find out how the customer is really treated. This can help you to make relevant changes from that objective point of view to reintroduce your company to the market.

Rebranding could be your saving grace if your company is on a sinking ship. Take these tips into serious consideration to have the best results in the reintroduction of your company to your customers!

Top 10 Logos Reviewed

What makes one logo more successful than another? What does it take to create a logo for your business that will make you as big as Nike or McDonald’s?

We will review the designs of the top 10 branding logos here so that you can see for yourself what turns a simple logo into a masterpiece:

1. BMW: The world is familiar with the BMW logo, and it uses a simple and clean color palette of blue and white to complement each other. The lettering in itself is quite dynamic against the black background, yet the logo is simple and elegant, just like the brand itself.
2. Puma: This popular sporting brand uses an actual puma image and the color green to symbolize energy and activity.
3. Nike: We are all familiar with the Nike logo and its lack of topography so that all sports enthusiasts can recognize it simply by its black check mark alone.
4. Coca-Cola: This logo is red and vibrant in a classic script, so it is timeless and synonymous with 1950s America.
5. Mickey Mouse: This is perhaps one of the simplest and most well-known logos with three simple black circles to create Mickey Mouse. So subtle that it catches your attention.
6. McDonald’s: The use of bright yellow is an energizing attention getter, and the logo design is simple and unforgettable.

How to Avoid Cluttered Logo Design

There is a massive difference between eye-catching and cluttered logo design.

What it comes to advertising, many companies want to cram in as much information as possible to maximize their advertising space so that at a glance, the customer can see what the company is all about. However, clutter in a logo often takes away from the attraction if there are too many components for the eye to understand.

On the flipside, simple and targeted advertisement is a successful choice for many of the top businesses on the market, with Google being the best example. Google is a plain and clean website that does not sell advertising space on the homepage, making it soothing and preferred by many Internet users. Furthermore, the ads that Google does place within the search engine results are even stronger because of this approach since they are relevant, regulated, and easy on the eye. Facebook is another ideal business model that is often preferred over MySpace because it uses much less advertisement so that it is still appealing.

With these examples in mind, it is important to understand how much more effective your logo can become if it is attention grabbing instead of merely cluttered. If there are too many words within an advertisement or too many advertisements in one space, it is difficult for your ad to stand out. This means that you are in essence wasting money on your ad space, simply because you have tried to crowd it with too much information.

The last thing to keep in mind is that navigation is key when attracting customers to your website. If a customer is able to click on a simple logo or advertisement, be directed to a clear and user-friendly website, and find what they are looking for, that guarantees success for the business.

Learn to Avoid Visual Hierarchy Problems in Logo Design

There may have been many times that you visited a fairly attractive website but felt that something was missing. A website may have appealing graphics, a nice color scheme, and the right alignment, but it could still feel bland overall.

In these instances, a graphic designer can use their design intuition to create different elements on the page in a concise hierarchy, which will generate intention and attraction for any visitor. This concept is called visual hierarchy, and it is mastered by the most skilled graphic artists. This means that you can control how a visitor views and reads your website, which will encourage any visitor to read all of the information on the site clearly. The purpose of this is to allow you as a company to clearly convey your message and leave a long-lasting impression on any potential customer.

To begin in establishing visual hierarchy, you must focus on the position of your text and images. This will include the order of the images and text used so that it is easier on the eyes for any visitors to process. Next on the list is using the right size of text and images. Anything that is large and bold will be immediately seen, with smaller text and images viewed later. This principle of visual hierarchy means that you want dominant images and text to convey the main principle and point of what your company has to offer.

Last of all, color can often be used to differentiate what is important on a page by drawing attention to specific words or images and detracting attention from others. This concept can be used to create visual hierarchy to highlight your brand, product, or service so that it literally jumps off of the page when seen by any visitors to your website.

Indispensable Logo Design and Tagline Tips for Effective Branding

What sets one business apart from another? Why are you doing better or worse than your competition? The simple answer is branding, and it is the reason why customers may choose one business over and over again while forsaking their competition.

The truth of the matter is that personal branding is the key to customer loyalty, longevity, and booming sales as a business in any market. However, much of that has to do with your tagline and logo design since this is what your prospective customers will see before even encountering your company.

Create a memorable logo:

The first step is to create a memorable company logo that people will start to recognize. You can think of any major brand, like Starbucks, as an example. Starbucks has a logo that anyone would recognize without even seeing the name of the company due to their popularity. Your logo needs to have a strong and uncluttered image so that customers can easily recognize it at a glance. You also need to use a style of imagery that represents your company, whether it is cute and bouncy for a children’s clothing line or strong and aggressive for an architectural firm.

Write an unforgettable tagline:

A tagline is a phrase containing 3 to 7 words to accompany your logo. Again, you can think of any top company and probably recite their tagline right off the bat, especially if it has been used in a commercial jingle. This needs to represent what your company is about, what product or service that you offer, and what you hope that the customer will take away after reading it.

When you integrate an impressive logo and memorable tagline into your personal branding concept, the sky is truly the limit in your business possibilities!

What You Must Know About Typeface Design

In the past few years, attitudes toward typeface design have changed significantly. The latest generations have grown up using computers, which now considerably influence all design decisions. The point of the matter is that typeface design is an ever-changing concept with new innovations being introduced regularly, and here are the top points to consider when it comes to cutting edge typography:

1. History:

   Even if modern typeface designers are not all conscious of typeface history, topography as we know it today has still been developed and built on topography of the past. This wide history has given birth to much of the typeface design that we commonly use, meaning that it is important not to throw out the old with the new.

2. Improve upon Design:

   Ideas in topography are just that: ideas. Typeface design needs to be critiqued, shaped, and developed to improve upon its original form. Even within a wider range of typeface design, it is important that users and designers are aware of how the typeface will look when printed, used online, or on different styles of paper.

3. Learn Scale:

   One of the greatest skills that a typeface designer can possess is understanding how to scale shapes at a particular size where they will still look suitable when reproduced larger or smaller. Typeface designers have an eye for detail in that they can assess an entire page or paragraph of text to influence their overall design choices.

4. Use Tools:

   Typeface design is influenced and shaped by writing tools, including graffiti, handwritten signs, and public lettering. In these instances, the typeface designer must be constantly aware of his or her surroundings to garner everything they can from their environment to influence their design.

When used properly, topography can be an innovative example of forward thinking designers, especially in this computer-driven age.

How Do Colors and Symbols Influence Memorable Logo Design?

What does it take to make a memorable logo? Really, what design is necessary to make your company logo literally jump off of the page? Logos are what symbolize the overall brand of a company or product, making customers recognize the brand and become instantly attracted to it.

Some of the most famous logos use a combination of color and symbol to personify their brand.

As the perfect example, we are all familiar with the golden arches of McDonald’s. In essence, it is a bright yellow “M”, making it jump off of the page or print so that people immediately know what it is. You can see in this example that the McDonald’s logo depends largely upon its use of color for its success.

Compare this with other simple logos that do not include color or even wording, such as the Nike symbol. This is a pure symbol in itself in the form of a check mark, yet it gets the job done in creating recognition for this incredibly successful sports brand. Would the McDonald’s logo work in the same way if it was in black and white? Absolutely not.

Color is often the most significant portion of the logo design since it can create psychological responses in its viewers. As an example, red symbolizes energy and movement, while blue offers a state of wisdom and calm. Green can be used to represent luck, money, and nature, and yellow is often used to personify optimism, happiness, and laughter.

Nonetheless, many companies choose a symbol over color since a picture is worth a thousand words. In these cases, a combination of text and images can be used to represent a brand and what type of products or services that they offer. With these ideas in mind, you must ask yourself what you want your signature logo to convey, and whether it requires color, a symbol, or both.

Raise Your Corporate Identity by Logo Design

There are a very few stadiums all around the globe, as competitive as the corporate world. You can get maximum sales, maximum profits, and maximum numbers of customers by excelling in the relevant departments. However, to have sustained business growth, all businesses have to bring in the spotlight the concept of building a strong corporate image and identity to attract their customers. The corporate identity of an organization is the first impression your customers will get about you. Nevertheless, logo design best depicts your corporate image. It is entirely upon your logo design to either make or break the image of your company.

To captivate the minds of your targeted market, logo design plays an extremely essential role. It must be an exclusive and imaginative piece of abstract to reflect the mission and vision of your organization. Your corporate identity must portray the sort of services your company offers. Mentioned below are some of the points that describe how a logo design helps in raising your corporate identity.

Enhances your corporate identity:
Logo design is the key player to augment the picture of your business in the minds of your customers. If you have a strong and corporative logo design, your business is sure to flourish. Logo design of your corporation, undoubtedly gives a boost to your market holding.

Offers recognition:
Logo design provides immeasurable recognition to your corporate identity throughout the globe. No matter where an individual goes, he can conveniently spot your logo design.

Speaks itself:
Creating a Corporate logo design is surely a way to provide your business a language to communicate to your customers. Your logo design says all about the corporate identity plus the kind of work the company excels in.

A logo design lends a helping hand in raising your corporate individuality by highlighting a number of aspects of your company in an artistic manner. Strong corporate identity can attract huge business to your company. Good logo design is a key part of the pack for your company brand-building strategy.

Introdection of Logo Bench - Custom Logo Designer

About Logo Bench

Logobench is a leading logo design service. We offer smart and affordable branding solutions to start-ups and small businesses. Our team creates customized logo and brochure designs to enhance the professional visual presentation of your company.

With a diverse portfolio and a qualified team of designing experts, Logobench helps companies establish strong corporate and brand identities in a cost-effective manner. Our competitive design packages make custom logos affordable for every business. Our innovative design process enables us to deliver high-quality results quickly.

Why Logo Bench?

We offer:

Low costs with premium results

Excellent 24/7 Customer Support

Convenient communication with our team via phone, e-mail, chat or Skype

A large staff trained and qualified in graphic design, web design and fine arts

Quality control supervision at every step of the process

Unique, custom designs for each client

The opportunity for our clients to collaborate directly with an experienced designer

We back all of our logo packages with a 100% Satisfaction Guarantee

Logobench is proud of our designers and their work. We're confident that you will enjoy working with our team and love your Logo bench logo.