How Do Colors and Symbols Influence Memorable Logo Design?

What does it take to make a memorable logo? Really, what design is necessary to make your company logo literally jump off of the page? Logos are what symbolize the overall brand of a company or product, making customers recognize the brand and become instantly attracted to it.

Some of the most famous logos use a combination of color and symbol to personify their brand.

As the perfect example, we are all familiar with the golden arches of McDonald’s. In essence, it is a bright yellow “M”, making it jump off of the page or print so that people immediately know what it is. You can see in this example that the McDonald’s logo depends largely upon its use of color for its success.

Compare this with other simple logos that do not include color or even wording, such as the Nike symbol. This is a pure symbol in itself in the form of a check mark, yet it gets the job done in creating recognition for this incredibly successful sports brand. Would the McDonald’s logo work in the same way if it was in black and white? Absolutely not.

Color is often the most significant portion of the logo design since it can create psychological responses in its viewers. As an example, red symbolizes energy and movement, while blue offers a state of wisdom and calm. Green can be used to represent luck, money, and nature, and yellow is often used to personify optimism, happiness, and laughter.

Nonetheless, many companies choose a symbol over color since a picture is worth a thousand words. In these cases, a combination of text and images can be used to represent a brand and what type of products or services that they offer. With these ideas in mind, you must ask yourself what you want your signature logo to convey, and whether it requires color, a symbol, or both.

Indispensable Logo Design and Tagline Tips for Effective Branding

What sets one business apart from another? Why are you doing better or worse than your competition? The simple answer is branding, and it is the reason why customers may choose one business over and over again while forsaking their competition.

The truth of the matter is that personal branding is the key to customer loyalty, longevity, and booming sales as a business in any market. However, much of that has to do with your tagline and logo design since this is what your prospective customers will see before even encountering your company.

Create a memorable logo:

The first step is to create a memorable company logo that people will start to recognize. You can think of any major brand, like Starbucks, as an example. Starbucks has a logo that anyone would recognize without even seeing the name of the company due to their popularity. Your logo needs to have a strong and uncluttered image so that customers can easily recognize it at a glance. You also need to use a style of imagery that represents your company, whether it is cute and bouncy for a children’s clothing line or strong and aggressive for an architectural firm.

Write an unforgettable tagline:

A tagline is a phrase containing 3 to 7 words to accompany your logo. Again, you can think of any top company and probably recite their tagline right off the bat, especially if it has been used in a commercial jingle. This needs to represent what your company is about, what product or service that you offer, and what you hope that the customer will take away after reading it.

When you integrate an impressive logo and memorable tagline into your personal branding concept, the sky is truly the limit in your business possibilities!