Designing a Professional Logo Design

A professional trademark is the one that is used for representing the image of a corporation. It is used for preparing the design and creating a graphic symbol for an enterprise in an impressive manner possible.

A marketer can make use of a variety of tools and techniques in order to create an impressive trademark. An organization can easily make use of these techniques to design a custom logo. This trademark should be customized according to a person's needs and requirements. A person can easily communicate the message of an enterprise or the nature of business through the designing of an attractive graphic symbol.

There are many marketers who hire logo design studio or services to get a professional logo design created for their symbol. A person can easily make a corporate image with the help of the professional services. These companies have a team of experts that can easily and smoothly design the product or service of an organization.

These experts conduct research first before deciding on any design or pattern of a corporate image. Once the research is conducted and the professionals get to know about the enterprise, its nature of business or philosophy, the design elements are suggested. A complete session or meeting is organized on your project for selecting the designs and patterns for creating a corporate logo. Then selection of designs and patterns are taken into account. The designs, layouts, lines, alignments, colors, shapes, symbols are organized and selected so that they best reflect or represent the image of an organization. Through these visual elements a marketer can also communicate the message of an enterprise to the target audiences. If these elements are selected and designed carefully, the team of experts can prepare a design that is best to look at and it is the most legible one.

What You Must Know About Typeface Design

In the past few years, attitudes toward typeface design have changed significantly. The latest generations have grown up using computers, which now considerably influence all design decisions. The point of the matter is that typeface design is an ever-changing concept with new innovations being introduced regularly, and here are the top points to consider when it comes to cutting edge typography:

1. History:

   Even if modern typeface designers are not all conscious of typeface history, topography as we know it today has still been developed and built on topography of the past. This wide history has given birth to much of the typeface design that we commonly use, meaning that it is important not to throw out the old with the new.

2. Improve upon Design:

   Ideas in topography are just that: ideas. Typeface design needs to be critiqued, shaped, and developed to improve upon its original form. Even within a wider range of typeface design, it is important that users and designers are aware of how the typeface will look when printed, used online, or on different styles of paper.

3. Learn Scale:

   One of the greatest skills that a typeface designer can possess is understanding how to scale shapes at a particular size where they will still look suitable when reproduced larger or smaller. Typeface designers have an eye for detail in that they can assess an entire page or paragraph of text to influence their overall design choices.

4. Use Tools:

   Typeface design is influenced and shaped by writing tools, including graffiti, handwritten signs, and public lettering. In these instances, the typeface designer must be constantly aware of his or her surroundings to garner everything they can from their environment to influence their design.

Rebranding Takes More Than Redesigning Your Logo

What many savvy marketers have realized is that a brand must often evolve to stay relevant in the market. In the same way, rebranding may benefit your company greatly to reintroduce your products and services to your existing demographic and new customer bases. However, there is more to rebranding than simply creating a new logo.

Here are some of the top mistakes to avoid when rebranding your company:

1. Focusing too much on the logo. Rebranding is much more than creating a new logo, and it encompasses the customer’s experience and perception of the company as a whole. This means making changes online, in the retail atmosphere, and in customer service.
2. Not having a plan. When you are rebranding your company, you absolutely must have a plan. This will help you to clearly navigate through all of the changes that need to be made in the presentation of the company, including whether or not you need to change your target demographic, budget, website, and marketing campaign.
3. Not staying relevant. If you are focusing too much on the history of your company, your rebranding may not be a success. You must analyze your target market and have an eye open for any new demographic that could be interested in your product or service.
4. Not understanding your customer base. When rebranding, you need to take a clear look at who is buying your products. This may mean having secret shoppers visit your website or call your customer service to find out how the customer is really treated. This can help you to make relevant changes from that objective point of view to reintroduce your company to the market.

8 logo design ideas to get your creative juices flowing!

For all those who think only writers can experience a block, here’s some news for you; logo designers experience that period of complete blankness too. It’s when their mind is void of anything even remotely creative and they dread that they’ve lost that touch they used to have. With confidence running low and being on the verge of a nervous breakdown, even a little idea, a spark of inspiration can get you going. Here, we present to you 8 most basic ideas that’ll prevent you from becoming a nervous wreck next time you run short of your own ones:

1. Paper it all out

In this age of cutting-edge technology, the concept of jotting down ideas and thoughts on paper has become obsolete for many, though some people are still holding on to it. The best way to get your creative senses going, in my humble opinion, is to put it all out on paper. From random thoughts to doodles and rough sketches for the logo design, you can sort everything out in your notebook. So, be BFFs with your pen and paper for the entire duration of the logo design process.

2. Look out for inspirations

Even a miniscule amount of inspiration can do wonders for your logo design. Keep your eyes and mind open at all times, stay on the lookout for anything and everything as even a crumpled can of soda can generate a million ideas if you’re creative enough. Think ‘creative’. Go through the works of famous artists and designers but keep one thing in mind; don’t ever confuse INSPIRATION with PLAGIARISM.

3. Consult and discuss, throw around ideas, brainstorm

Who doesn’t want to hog the entire limelight alone? But when you’re stuck in the middle of nowhere, one-man glory is not something to remain bent upon. If, say, you have a couple of vague ideas and concepts for the logo design but you don’t seem to go anywhere further, involve friends, family, colleagues etc, show them your ideas, find out what they think about them. While your brain might be drained out, theirs could be full of fresh ideas.

4. Keep your target audience in mind

Demographics matter a lot. If you know who the people you’re targeting are, you can do an analysis of what works best with that audience. That analysis, in itself, will give you some idea of what your logo should be like.

5. Think out of the box

Try to think differently than your competitors. A quick overview of how others carry out the work of logo designing would help you distinguish your logo from theirs.

6. Associate your business with stuff around you

Think of ‘Association’ as a game; find out the goals and objectives of the company whose logo you’re designing, get to know what the business stands for and associate it all with things around you like colors, shapes, places etc. This technique almost always generates 100% results.

7. Maintain a futuristic approach

While designing a logo, try to incorporate futuristic elements as well so that the logo doesn’t require revamping after every few years, or worse, fades into oblivion. Keep your design flexible; portraying your current business position along with where you think you’ll stand after some years.

8. Make use of the slogan

The company’s slogan can provide you with ample amounts of inspiration and ideas for the logo design. If you have the slogan, you’ll be done with the logo in no time. ‘Association’, here, plays a key role.

How Do Colors and Symbols Influence Memorable Logo Design?

What does it take to make a memorable logo? Really, what design is necessary to make your company logo literally jump off of the page? Logos are what symbolize the overall brand of a company or product, making customers recognize the brand and become instantly attracted to it.

Some of the most famous logos use a combination of color and symbol to personify their brand.

As the perfect example, we are all familiar with the golden arches of McDonald’s. In essence, it is a bright yellow “M”, making it jump off of the page or print so that people immediately know what it is. You can see in this example that the McDonald’s logo depends largely upon its use of color for its success.

Compare this with other simple logos that do not include color or even wording, such as the Nike symbol. This is a pure symbol in itself in the form of a check mark, yet it gets the job done in creating recognition for this incredibly successful sports brand. Would the McDonald’s logo work in the same way if it was in black and white? Absolutely not.

Color is often the most significant portion of the logo design since it can create psychological responses in its viewers. As an example, red symbolizes energy and movement, while blue offers a state of wisdom and calm. Green can be used to represent luck, money, and nature, and yellow is often used to personify optimism, happiness, and laughter.

Nonetheless, many companies choose a symbol over color since a picture is worth a thousand words. In these cases, a combination of text and images can be used to represent a brand and what type of products or services that they offer. With these ideas in mind, you must ask yourself what you want your signature logo to convey, and whether it requires color, a symbol, or both.

8 logo design ideas to get your creative juices flowing!

For all those who think only writers can experience a block, here’s some news for you; logo designers experience that period of complete blankness too. It’s when their mind is void of anything even remotely creative and they dread that they’ve lost that touch they used to have. With confidence running low and being on the verge of a nervous breakdown, even a little idea, a spark of inspiration can get you going. Here, we present to you 8 most basic ideas that’ll prevent you from becoming a nervous wreck next time you run short of your own ones:

1. Paper it all out

In this age of cutting-edge technology, the concept of jotting down ideas and thoughts on paper has become obsolete for many, though some people are still holding on to it. The best way to get your creative senses going, in my humble opinion, is to put it all out on paper. From random thoughts to doodles and rough sketches for the logo design, you can sort everything out in your notebook. So, be BFFs with your pen and paper for the entire duration of the logo design process.

2. Look out for inspirations

Even a miniscule amount of inspiration can do wonders for your logo design. Keep your eyes and mind open at all times, stay on the lookout for anything and everything as even a crumpled can of soda can generate a million ideas if you’re creative enough. Think ‘creative’. Go through the works of famous artists and designers but keep one thing in mind; don’t ever confuse INSPIRATION with PLAGIARISM.

3. Consult and discuss, throw around ideas, brainstorm

Who doesn’t want to hog the entire limelight alone? But when you’re stuck in the middle of nowhere, one-man glory is not something to remain bent upon. If, say, you have a couple of vague ideas and concepts for the logo design but you don’t seem to go anywhere further, involve friends, family, colleagues etc, show them your ideas, find out what they think about them. While your brain might be drained out, theirs could be full of fresh ideas.

4. Keep your target audience in mind

Demographics matter a lot. If you know who the people you’re targeting are, you can do an analysis of what works best with that audience. That analysis, in itself, will give you some idea of what your logo should be like.

5. Think out of the box

Try to think differently than your competitors. A quick overview of how others carry out the work of logo designing would help you distinguish your logo from theirs.

6. Associate your business with stuff around you

Think of ‘Association’ as a game; find out the goals and objectives of the company whose logo you’re designing, get to know what the business stands for and associate it all with things around you like colors, shapes, places etc. This technique almost always generates 100% results.

7. Maintain a futuristic approach

While designing a logo, try to incorporate futuristic elements as well so that the logo doesn’t require revamping after every few years, or worse, fades into oblivion. Keep your design flexible; portraying your current business position along with where you think you’ll stand after some years.

8. Make use of the slogan

The company’s slogan can provide you with ample amounts of inspiration and ideas for the logo design. If you have the slogan, you’ll be done with the logo in no time. ‘Association’, here, plays a key role.

Feel free to share your ideas and thoughts…

How to Avoid Cluttered Logo Design

There is a massive difference between eye-catching and cluttered logo design.

What it comes to advertising, many companies want to cram in as much information as possible to maximize their advertising space so that at a glance, the customer can see what the company is all about. However, clutter in a logo often takes away from the attraction if there are too many components for the eye to understand.

On the flipside, simple and targeted advertisement is a successful choice for many of the top businesses on the market, with Google being the best example. Google is a plain and clean website that does not sell advertising space on the homepage, making it soothing and preferred by many Internet users. Furthermore, the ads that Google does place within the search engine results are even stronger because of this approach since they are relevant, regulated, and easy on the eye. Facebook is another ideal business model that is often preferred over MySpace because it uses much less advertisement so that it is still appealing.

With these examples in mind, it is important to understand how much more effective your logo can become if it is attention grabbing instead of merely cluttered. If there are too many words within an advertisement or too many advertisements in one space, it is difficult for your ad to stand out. This means that you are in essence wasting money on your ad space, simply because you have tried to crowd it with too much information.

The last thing to keep in mind is that navigation is key when attracting customers to your website. If a customer is able to click on a simple logo or advertisement, be directed to a clear and user-friendly website, and find what they are looking for, that guarantees success for the business.

What You Must Know About Typeface Design

In the past few years, attitudes toward typeface design have changed significantly. The latest generations have grown up using computers, which now considerably influence all design decisions. The point of the matter is that typeface design is an ever-changing concept with new innovations being introduced regularly, and here are the top points to consider when it comes to cutting edge typography:

1. History:

   Even if modern typeface designers are not all conscious of typeface history, topography as we know it today has still been developed and built on topography of the past. This wide history has given birth to much of the typeface design that we commonly use, meaning that it is important not to throw out the old with the new.

2. Improve upon Design:

   Ideas in topography are just that: ideas. Typeface design needs to be critiqued, shaped, and developed to improve upon its original form. Even within a wider range of typeface design, it is important that users and designers are aware of how the typeface will look when printed, used online, or on different styles of paper.

3. Learn Scale:

   One of the greatest skills that a typeface designer can possess is understanding how to scale shapes at a particular size where they will still look suitable when reproduced larger or smaller. Typeface designers have an eye for detail in that they can assess an entire page or paragraph of text to influence their overall design choices.

4. Use Tools:

   Typeface design is influenced and shaped by writing tools, including graffiti, handwritten signs, and public lettering. In these instances, the typeface designer must be constantly aware of his or her surroundings to garner everything they can from their environment to influence their design.

When used properly, topography can be an innovative example of forward thinking designers, especially in this computer-driven age.