Wednesday, September 22, 2010

What You Must Know About Typeface Design

In the past few years, attitudes toward typeface design have changed significantly. The latest generations have grown up using computers, which now considerably influence all design decisions. The point of the matter is that typeface design is an ever-changing concept with new innovations being introduced regularly, and here are the top points to consider when it comes to cutting edge typography:

  1. History:

    Even if modern typeface designers are not all conscious of typeface history, topography as we know it today has still been developed and built on topography of the past. This wide history has given birth to much of the typeface design that we commonly use, meaning that it is important not to throw out the old with the new.

  2. Improve upon Design:

    Ideas in topography are just that: ideas. Typeface design needs to be critiqued, shaped, and developed to improve upon its original form. Even within a wider range of typeface design, it is important that users and designers are aware of how the typeface will look when printed, used online, or on different styles of paper.

  3. Learn Scale:

    One of the greatest skills that a typeface designer can possess is understanding how to scale shapes at a particular size where they will still look suitable when reproduced larger or smaller. Typeface designers have an eye for detail in that they can assess an entire page or paragraph of text to influence their overall design choices.

  4. Use Tools:

    Typeface design is influenced and shaped by writing tools, including graffiti, handwritten signs, and public lettering. In these instances, the typeface designer must be constantly aware of his or her surroundings to garner everything they can from their environment to influence their design.

1 comment:

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