Fashion Logos – what works best for them?

Logos have a language of their own. They allure you with their style and colors, their stylistic fonts twisting and twirling you around their finger, compelling you to give them a shot, to try them out. If not all, then at least some significant portion of a brand’s appeal and success lies in its logo design.Talking about logos of famous fashion houses, they say it all about the brand, the quality they deliver, the clothing line they focus more on, the audience they’re targeting and so on and so forth. Their logos speak a more sophisticated language as they can’t afford to be tacky or go overboard because their logo design defines the quality and kind of clothing, accessories they deal in. Have you ever wondered why you are more inclined towards certain clothing logos? Let me answer that for you.For most of the world famous fashion brands, logo designing is a balancing act; standing out while not being too loud, making use of bold, high-impact colors while maintaining dignity and elegance, choosing subtlety and intricacy over complex, overworked images and design.


The best example of a color balance is the Tommy Hilfiger logo. Though inspired by the red-blue-white combo of the US flag, they’ve given it a whole new identity while presenting a patriotic image at the same time. Then there’s the Givenchy logo; perfect example of a symmetric, sharp design, which in fact is the “G” of ‘Givenchy’ that’s been cleverly rotated to create their logo. It clearly represents the extreme fashion and daring designs this fashion house is famous for.

And finally, who said that a logo cannot just be composed of text? Take a good look at bold letters of GAP. It’s not only clean, clear cut and simple but has the added advantage of never going out of date.
In short, a logo that’s edgy and seductive to fashion lovers of all ages and walks of life is the one that’ll survive the competitive world of fashion; rest of them will eventually have to bite the dust!