How to Avoid Cluttered Logo Design

There is a massive difference between eye-catching and cluttered logo design.

What it comes to advertising, many companies want to cram in as much information as possible to maximize their advertising space so that at a glance, the customer can see what the company is all about. However, clutter in a logo often takes away from the attraction if there are too many components for the eye to understand.

On the flipside, simple and targeted advertisement is a successful choice for many of the top businesses on the market, with Google being the best example. Google is a plain and clean website that does not sell advertising space on the homepage, making it soothing and preferred by many Internet users. Furthermore, the ads that Google does place within the search engine results are even stronger because of this approach since they are relevant, regulated, and easy on the eye. Facebook is another ideal business model that is often preferred over MySpace because it uses much less advertisement so that it is still appealing.

With these examples in mind, it is important to understand how much more effective your logo can become if it is attention grabbing instead of merely cluttered. If there are too many words within an advertisement or too many advertisements in one space, it is difficult for your ad to stand out. This means that you are in essence wasting money on your ad space, simply because you have tried to crowd it with too much information.

The last thing to keep in mind is that navigation is key when attracting customers to your website. If a customer is able to click on a simple logo or advertisement, be directed to a clear and user-friendly website, and find what they are looking for, that guarantees success for the business.

Learn to Avoid Visual Hierarchy Problems in Logo Design

There may have been many times that you visited a fairly attractive website but felt that something was missing. A website may have appealing graphics, a nice color scheme, and the right alignment, but it could still feel bland overall.

In these instances, a graphic designer can use their design intuition to create different elements on the page in a concise hierarchy, which will generate intention and attraction for any visitor. This concept is called visual hierarchy, and it is mastered by the most skilled graphic artists. This means that you can control how a visitor views and reads your website, which will encourage any visitor to read all of the information on the site clearly. The purpose of this is to allow you as a company to clearly convey your message and leave a long-lasting impression on any potential customer.

To begin in establishing visual hierarchy, you must focus on the position of your text and images. This will include the order of the images and text used so that it is easier on the eyes for any visitors to process. Next on the list is using the right size of text and images. Anything that is large and bold will be immediately seen, with smaller text and images viewed later. This principle of visual hierarchy means that you want dominant images and text to convey the main principle and point of what your company has to offer.

Last of all, color can often be used to differentiate what is important on a page by drawing attention to specific words or images and detracting attention from others. This concept can be used to create visual hierarchy to highlight your brand, product, or service so that it literally jumps off of the page when seen by any visitors to your website.