Learn to Avoid Visual Hierarchy Problems in Logo Design

There may have been many times that you visited a fairly attractive website but felt that something was missing. A website may have appealing graphics, a nice color scheme, and the right alignment, but it could still feel bland overall.

In these instances, a graphic designer can use their design intuition to create different elements on the page in a concise hierarchy, which will generate intention and attraction for any visitor. This concept is called visual hierarchy, and it is mastered by the most skilled graphic artists. This means that you can control how a visitor views and reads your website, which will encourage any visitor to read all of the information on the site clearly. The purpose of this is to allow you as a company to clearly convey your message and leave a long-lasting impression on any potential customer.

To begin in establishing visual hierarchy, you must focus on the position of your text and images. This will include the order of the images and text used so that it is easier on the eyes for any visitors to process. Next on the list is using the right size of text and images. Anything that is large and bold will be immediately seen, with smaller text and images viewed later. This principle of visual hierarchy means that you want dominant images and text to convey the main principle and point of what your company has to offer.

Last of all, color can often be used to differentiate what is important on a page by drawing attention to specific words or images and detracting attention from others. This concept can be used to create visual hierarchy to highlight your brand, product, or service so that it literally jumps off of the page when seen by any visitors to your website.

How Do Colors and Symbols Influence Memorable Logo Design?

What does it take to make a memorable logo? Really, what design is necessary to make your company logo literally jump off of the page? Logos are what symbolize the overall brand of a company or product, making customers recognize the brand and become instantly attracted to it.

Some of the most famous logos use a combination of color and symbol to personify their brand.

As the perfect example, we are all familiar with the golden arches of McDonald’s. In essence, it is a bright yellow “M”, making it jump off of the page or print so that people immediately know what it is. You can see in this example that the McDonald’s logo depends largely upon its use of color for its success.

Compare this with other simple logos that do not include color or even wording, such as the Nike symbol. This is a pure symbol in itself in the form of a check mark, yet it gets the job done in creating recognition for this incredibly successful sports brand. Would the McDonald’s logo work in the same way if it was in black and white? Absolutely not.

Color is often the most significant portion of the logo design since it can create psychological responses in its viewers. As an example, red symbolizes energy and movement, while blue offers a state of wisdom and calm. Green can be used to represent luck, money, and nature, and yellow is often used to personify optimism, happiness, and laughter.

Nonetheless, many companies choose a symbol over color since a picture is worth a thousand words. In these cases, a combination of text and images can be used to represent a brand and what type of products or services that they offer. With these ideas in mind, you must ask yourself what you want your signature logo to convey, and whether it requires color, a symbol, or both.