Tuesday, August 24, 2010

Top 10 Logos Reviewed

What makes one logo more successful than another? What does it take to create a logo for your business that will make you as big as Nike or McDonald’s?

We will review the designs of the top 10 branding logos here so that you can see for yourself what turns a simple logo into a masterpiece:

  1. BMW: The world is familiar with the BMW logo, and it uses a simple and clean color palette of blue and white to complement each other. The lettering in itself is quite dynamic against the black background, yet the logo is simple and elegant, just like the brand itself.
  2. Puma: This popular sporting brand uses an actual puma image and the color green to symbolize energy and activity.
  3. Nike: We are all familiar with the Nike logo and its lack of topography so that all sports enthusiasts can recognize it simply by its black check mark alone.
  4. Coca-Cola: This logo is red and vibrant in a classic script, so it is timeless and synonymous with 1950s America.
  5. Mickey Mouse: This is perhaps one of the simplest and most well-known logos with three simple black circles to create Mickey Mouse. So subtle that it catches your attention.
  6. McDonald’s: The use of bright yellow is an energizing attention getter, and the logo design is simple and unforgettable.

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