Changing Trends in Logo Design

The Logo Design Industry has been on the verge of change since the last decade and the several iconic features have changed the perception and outlook of brand logo representation. The transition of change is so swift that it is intricate to figure out that when one feature or trend obsolete and is replaced by the other. The apparent need for organizations is to atleast understand the changing trend in order to stand parallel with the new design innovations and features.

1.      From Gaudiness to Simplicity

It isn’t long ago when logo design should to embed sharp and loud colors with bolded font. This was the strategy of catching the eye of viewers and making the brand visible in the first look. However, the trend of gaudiness was forced to be replaced by simplicity where stress was put on brand image rather than brand loud exposure. A simple design should be easy to remember but should not use colors and fonts that are too bold or sharp. This is currently perceived as unprofessional branding. 

2.      From Images to Mosaic Patterns

Mosaic patterns are the new style of brand representation, as there is a need of logo attraction if loud colors and other sharp fonts are not used in the design. Mosaic patterns are used as metaphorical representations of company’s value, vision and brand nature. Mosaic patterns are considered to be very efficient in terms of attracting customers as they portray an image that is though simple but takes some time to understand the hidden message behind it. For this reason, such design patterns are imprinted in the minds of people longer than image used logos.

3.      From 2D to 3D

Another shift in trend that has made a prominent place in the corporate market is of the 3D logo designs. Logos of Apple, Oddessey and Vivitube are some of the common examples of the 3D logos. There has been no sound evidence of the impression of 3D logo to be more vivid than the 2D one, but since it is in trend right now, it significant should not be overlooked.