24 Rebranding Takes More Than Redesigning Your Logo

What many savvy marketers have realized is that a brand must often evolve to stay relevant in the market. In the same way, rebranding may benefit your company greatly to reintroduce your products and services to your existing demographic and new customer bases. However, there is more to rebranding than simply creating a new logo.

Here are some of the top mistakes to avoid when rebranding your company:

1. Focusing too much on the logo. Rebranding is much more than creating a new logo, and it encompasses the customer’s experience and perception of the company as a whole. This means making changes online, in the retail atmosphere, and in customer service.

1. Not having a plan. When you are rebranding your company, you absolutely must have a plan. This will help you to clearly navigate through all of the changes that need to be made in the presentation of the company, including whether or not you need to change your target demographic, budget, website, and marketing campaign.

1. Not staying relevant. If you are focusing too much on the history of your company, your rebranding may not be a success. You must analyze your target market and have an eye open for any new demographic that could be interested in your product or service.

1. Not understanding your customer base. When rebranding, you need to take a clear look at who is buying your products. This may mean having secret shoppers visit your website or call your customer service to find out how the customer is really treated. This can help you to make relevant changes from that objective point of view to reintroduce your company to the market.

Rebranding could be your saving grace if your company is on a sinking ship. Take these tips into serious consideration to have the best results in the reintroduction of your company to your customers!

How Do Colors and Symbols Influence Memorable Logo Design?

What does it take to make a memorable logo? Really, what design is necessary to make your company logo literally jump off of the page? Logos are what symbolize the overall brand of a company or product, making customers recognize the brand and become instantly attracted to it.

Some of the most famous logos use a combination of color and symbol to personify their brand.

As the perfect example, we are all familiar with the golden arches of McDonald’s. In essence, it is a bright yellow “M”, making it jump off of the page or print so that people immediately know what it is. You can see in this example that the McDonald’s logo depends largely upon its use of color for its success.

Compare this with other simple logos that do not include color or even wording, such as the Nike symbol. This is a pure symbol in itself in the form of a check mark, yet it gets the job done in creating recognition for this incredibly successful sports brand. Would the McDonald’s logo work in the same way if it was in black and white? Absolutely not.

Color is often the most significant portion of the logo design since it can create psychological responses in its viewers. As an example, red symbolizes energy and movement, while blue offers a state of wisdom and calm. Green can be used to represent luck, money, and nature, and yellow is often used to personify optimism, happiness, and laughter.

Nonetheless, many companies choose a symbol over color since a picture is worth a thousand words. In these cases, a combination of text and images can be used to represent a brand and what type of products or services that they offer. With these ideas in mind, you must ask yourself what you want your signature logo to convey, and whether it requires color, a symbol, or both.