So
Finally, you are thinking of designing a logo for your brand? Perfect!!!! But
wait. Are you considering this task to be an easy one to be accomplished? Just
like others, drawing a circle, typing in
the company name and here you go…. I’ve factually perceived sound that a
designer has followed this process,
which is not. This is the biggest misunderstood belief in this digital era. Unluckily,
if you really worth the money of your client, then it’s the designer's duty to
provide them the quality work.
Millions of people are involved in the logo designing industry,
nowadays for crowd sourcing sites, bulk of crappy logos are dishing out. How do
you see yourself, differentiating in this competitive industry as a serious
professional from the crowd. Along with this how can you produce quality logos
that can appeal huge audience towards your brand?
Following
are the tips, which make a logo distinctive from others:
Color is Fundamentally
Essential
One
of the main considerations for Logo Design is
selecting the suitable color from the color palette. This is not a simple
decision to be made, each color has its own meaning attached to it. Each color
carries different meaning and communicate ideas.
Avoid the Cliche
After
a few years or so, multiple new fads come along in logo designing industry.
Personally, I love to keep myself updated related to the new introduced trends
in the logo designing industry just to keep up with the time, but when a bunch
of designers keeps on using the same designing ideas over and over again, then
it becomes unattractive. So avoiding cliche’s is the best option.
Make it Ownable
I
am not sure either using the word ownable is suitable or not. But on the other hand, you hear it quite a
bit in marketing that marketers are good at creating new words. The concept is
certainly an important one that binds closer to the previous tip.Since
you’re the designer, all the effort used in designing logos is yours, one have
a complete right to judge whether or not your design is common or exceptional.
